Our Story

Within the fitness industry, men often describe the gym as their sanctuary, or their escape from the outside world. But we realized not a lot of women could relate to that same feeling.

Most women have been raised to be practically paranoid of our surroundings. We go to the bathroom in pairs for safety reasons just as often as we do for social ones.

We can’t always ignore the old man who won’t stop staring at our ass, & it’s not easy to tell a meathead that we have a few sets left on that machine before he can use it.

​Regardless of their intentions when approaching us, women feel they have to smile & nod at times when most men would just say f*ck off.

​This brand is NOT about discouraging men, but instead is about empowering women so they can wear whatever they want, use any equipment they need, & workout in peace✌🏼 So... if they don’t want to say it, we will say it for them: kindly f*ck off😘

KFO & The Joyful Heart Foundation

The JHF's mission is to transform society’s response to sexual assault, domestic violence, and child abuse. With advocacy and educational resources, they utilize innovative approaches to support the healing process as well as reform the necessary legislation and policies to ensure justice for the survivors. KFO was started in hope of giving a voice to those who are not always able to speak up for themselves, and we wanted this brand to represent something bigger than just messages on a t-shirt. After learning about work being done at the JHF, we are honored to pledge 10% of profits to help them continue their efforts.